Business: How Far Do YOU Need to See in the Dark?

Business: How Far Do YOU Need to See in the Dark?

Published on 04 October 2021
Written by Lisa Guglielmino

Most Business Owners will admit that when they got started, they didn’t spend a whole lot of time doing their homework! Most seasoned entrepreneurs have had multiple business failures too, and it doesn’t bother them one bit.

The entrepreneur is usually focused on action, not research. A great metaphor for an entrepreneur’s thinking looks like this: 

Imagine driving down the road at night. The headlights on your car light up the next 100 metres of the highway, and even going 80 kph, you feel confident that you could maneouver around any obstacles, pull off the road, or even stop completely in those 100 metres

So, as long as you can see 100 metres ahead, you feel confident to drive the speed limit, in the dark, safe in the knowledge that you can handle anything that shows up in your path.

An entrepreneur’s business is the same. He thinks he doesn’t need to know what’s going on 5km ahead. In fact, most of the time he cannot possibly know what’s waiting for him down the road. But he has the confidence that he can handle anything that shows up in the foreseeable future. 


The Importance of Doing Your Homework

However, most successful business builders will also tell you that when they started their first business, they found all kinds of obstacles in their way and spent way too much of their time, money, and energy trying to avoid them.

Some eventually succumbed to those obstacles. Their business spluttered, misfired, and eventually stopped altogether.

With the benefit of hindsight, it’s easy to see why some things don’t work as expected.

  • If only they had the opportunity to drive that route in the daylight, when they could see everything.
  • If only they could have talked to people who travel that route on a daily basis.
  • If only they had done their homework BEFORE they encountered the obstacles!

The business might still have failed, but look at the time, money, and energy that would have been saved.

Consider this:

  • Good entrepreneurs learn very well from their own mistakes.
  • Seasoned entrepreneurs learn even better from other people’s mistakes!


business coaching retail clients


Seek Out Experience

The very best entrepreneurial minds who have started and owned multiple businesses seek to surround themselves with like-minded successful people.

They are always trying to be more efficient, more effective, and quicker in all that they do.

They want to find the people who will understand them and their challenges.

  • How long should it take?
  • How much will it cost?
  • What’s a KPI?

They want to learn and plan with clear direction, so they can take the best tried and tested strategies, improve on them, and create a new track of their own to run on. They always like to create their own path.

Questions Find Solutions

One of the best skills any entrepreneur can develop is the skill of asking great questions. Then, listen to the answers!

Not only will it save you time, money, and energy, but you’ll also learn and grow in direct proportion to the number and quality of the questions you ask.

Learning how to ask effective questions bodes very well for talking to future partners, customers, and people who are likely to endorse you and promote your business.

When you engage with someone for the first time, there is always the temptation to tell, tell, tell. However, if you ask, ask, ask instead, you’ll create a more compelling impression, and they will never forget you.

Which Strategy Is Best?

Doing your homework means finding out exactly what works and what doesn’t. However, it’s important to be aware that not every strategy works for everyone all the time. In fact, you’ll find that there are some strategies in growing a business that don’t fit you at all.

You will always need alternatives that are a good fit for you.

But you do need to have an awareness of everything that works, even if you’re not using that strategy. You might need to collaborate with someone one day who turns out to be a poor fit for all the strategies that you’ve found to work so well for you but are brilliant at using all the strategies that don’t fit you at all!

This happens more often than you might think!

An essential part of building a business is finding techniques that work well for business partners or team members, even if they’re opposite to your own best efforts. This can build an incredibly strong overall business strategy.

You play to your strengths, they play to theirs, and you don’t have to worry about any weaknesses.

Mindset is Everything

Mindset is everything when it comes to starting and growing a business.

The strategies for building your business are usually very straightforward and easy to grasp.

What makes the difference is the mindset and the application of those strategies with consistency, determination, and enthusiasm for long enough to reap long-term rewards.

The more time you spend with fellow business owners, the more questions you ask, the faster you’ll learn, and the quicker your business will grow… and it is way more fun than working for an employer too!

Want a clear Strategy Map to see confidently in the dark?

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